New Under Armour Curry 6 Honors Bay Area Car Culture
Steph Curry has learned a lot during his decade in the Bay Area. Removed from all his accomplishments on the court, Curry has been enriched by the Oaktown lifestyle he now inhabits. Among the most prominent is the city’s car culture, which dates back to the ‘80s through events known locally as “sideshows.”Typically they take place in mall parking lots, where a bevy of adoring cars get together to create community surrounding people and music. The city’s hip hop culture was also growing when sideshows began to bubble, converging and ultimately cultivating the scene that beckons in the Bay Area today. Curry honors the scene with his Under Armour 6 “Oakland Sideshow” edition which leans into the culture with color and specificity. “I was determined to bring my love of cars and pay homage to the ‘Sideshow’ culture here – the spectacle that it is – that’s all Oakland,” said Curry in a press release. “I wanted to bring that story to life and pay respects to the car lovers out there.” The Under Armour Curry 6 “Oakland Sideshow” will be available on March 1 online at UA, at select UA Brand Houses, and at select retail partners for $130. The shoe will release alongside a matching Stance sock. Limited pairs of the new colorway will be available beginning today, February 22, at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7pm PT Friday through Sunday and during the Warriors’ home game days.
Under Armour Curry 6 “Working on Excellence” Honors Steph’s Life Mantra
As Steph Curry coasts into the NBA All-Star break alongside his Golden State Warriors teammates, Under Amour honors his unrelenting efforts to remain at the top of his game. A mantra of Steph’s, Working on Excellence, shapes the latest Curry 6 release. Adopted by Steph from his cousin-in-law, Devontée, a Toronto-based musician deeply embedded in Canadian rap culture, Steph went as far as to tattoo “WOE” on his right bicep to remind him daily of the mission at hand. The sneaker conveys that message with a premium black knit upper matched with monochromatic white accents. Look for the Under Armour Curry 6 “Working on Excellence” on February 1 at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. A general release will follow on February 8 on UA.com and select UA brand houses.
Under Armour Curry 6 “Heart of the Town” is All About Oakland
lthough it seems difficult to imagine considering just how quickly time has marched forward, Stephen Curry is currently playing in his tenth NBA season. Taken seventh overall in the 2009 NBA Draft, the Davidson alum has been a Bay Area legend ever since. Curry means to Oakland what Jordan meant to Chicago, what Duncan meant to San Antonio, what Kobe meant to the Los Angeles faithful. Curry’s embrace of the city and its warm embrace of him has been matrimony personified. His Under Armour Curry 6 “Heart of the Town” honors that blossoming union. “This is who we play for, this is what makes us the most proud about winning championships and bringing banners to the Bay Area,” Curry said in a press release. “Seeing everyone in the streets celebrating after games, we do it for the fans because they are the heartbeat of all that we do.” The Under Armour Curry 6 “Heart of the Town” lands on UA.com and at select retail partners for $130 USD on January 18. A limited number of pairs will be available beginning January 11 exclusively at the SC30 x Oakland pop up shop located at 472 9th Street in downtown Oakland. The pop-up is open 12-7pm PT Fridays through Sundays, and when the Warriors play home games.
Under Armour Curry 6 “Moon Landing” Custom by Mache to Benefit Bay Area Youth
The NBA Cares initiative stands as one of the most impactful in sports. The league has long been a helping hand for the communities that support its 30 teams and hundreds of players. Steph Curry, who has proven to be one of the leagues most giving superstars, recently teamed up with DonorsChoose.org to launch a special campaign through eBay for Charity. The charity auction is centered around the Under Armour Curry 6 “Moon Landing,” a custom creation designed by Mache. Curry teamed up with eBay for Charity last year and raised over $45,000 with two exclusive UA basketball sneakers. The campaign benefits STEM education initiatives in Bay Area schools.